How To Use And Share The Customer Portal
The customer portal gives a homeowner one place to see everything about their job — upcoming appointments, invoices, photos you've shared, and proposals to review and sign. It's branded to your company, and it exists to cut down the back-and-forth calls asking when you're coming and what's happening next.
When would I use it?
- A homeowner keeps calling to ask about the schedule
- You want a customer to see documented damage without emailing photo attachments
- An invoice needs paying and you want a link they can act on
- A proposal is out and you want them reviewing and signing in one place
Where do I find the customer portal link?
The portal is tied to each contact in your CRM.
- Open the contact card — from the Contacts page, the project page, or anywhere you can access it.
- Find the Customer Portal link.
You can open it directly or copy it.
How do I share the portal with a customer?
Three ways:
- Email the link
- Text the link
- Send it automatically — include it in an automated email sequence that goes out once a project reaches a certain stage, set up through workflows
What does the customer see?
A branded experience carrying your company's brand and information, welcoming the homeowner to their portal.
If the contact has more than one project with you, they select the project from a dropdown, and everything below — events, invoices, photos, and proposals — reflects the project they've selected.
The Overview page shows counts of:
- Upcoming events
- Outstanding invoices
- Photos shared
- Active proposals
From there they can open each section:
| Section | What they can do |
|---|---|
| Appointments | See upcoming and past appointments, and add them to Google, Outlook, or Yahoo Calendar — or download the .ics file |
| Invoices | View and pay outstanding invoices |
| Photos | View the photos you've shared, zoom in, and read your descriptions |
| Proposals | Review and sign proposals you've sent |
How do I choose which photos the customer sees?
Photos are shared per project, and nothing is shared automatically.
To see what's already shared: go to the project's Photos tab. Photos currently in the portal carry a purple portal chip in the bottom right corner.
To share photos:
- Select the photos.
- Click the purple globe icon.
To remove photos:
- Select the photos.
- Choose Remove Selected from Portal.
Those photos no longer appear in the customer's portal.
Is the portal link private?
No. Anyone with the link can open the portal — there's no login or password.
Treat it like a shareable link. A homeowner may forward it to a spouse, an adjuster, a family member, or anyone else. Only put things in the portal you'd be comfortable with any of them seeing, and be deliberate about which photos you share.
Tips and gotchas
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Nothing is shared until you share it. Photos default to internal. This is deliberate — your crew shoots plenty of images that shouldn't go to a homeowner. But it also means an empty photo section is on you, not the software.
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Share marked-up photos, not raw ones. A circled, labeled photo of damaged flashing explains itself. An unedited shot of a roof means nothing to someone who's never been on one. See How to Edit a Photo — Markup and Cropping.
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Check the portal chip before you tell a customer to look. Nothing undercuts the "everything's in your portal" message faster than a homeowner opening it and finding nothing there.
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Remember the link covers every project for that contact. The dropdown gives the customer access to all their jobs with you, not just the one you're discussing. For a property owner or repeat customer, make sure everything reachable through that dropdown is something you'd want them looking at.
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Send the link early, then automate it. Sharing it manually works. Building it into a workflow at a stage change means every customer gets it, every time, without anyone remembering to.
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Use it for invoices, not just updates. The invoice section lets customers pay from the portal. A link is a faster path to payment than a phone call about a check.